Year: 2018

Year: 2018

Trading Online – is it easier than you think?

Where Britons spend their money is also changing dramatically.  Every year more and more of the spend occurs online and less and less in the high street shops. If you have products or services to sell and you do not currently offer the opportunity for your customers to purchase online, then you may be missing an opportunity.  It used to be devilishly difficult to set-up an online shop and if this is the reason that you haven’t yet then ACT NOW.  Even if you have no technical knowledge, using one of the off-the-shelf packages it is possible to have an online shop up and running in less than an hour. 

SEO for Startups

Do you ever wonder why people never visit your website? You’ve got an awesome product or service but no one knows about you. Why does no one come?

Owning a Domain name

Hands up who thinks that they or their company own one or more domain names? OK, unless you work for nominet, ICANN or one of the other registrars, put your hands down. When you ‘purchase’ a domain name, what you are purchasing is a registration that entitles you to use the domain name for a certain period of time. You are not purchasing the domain name itself which remains owned by the registrar with whom you take out the contract.

Oooh what a picture, oooh what a photograph

It is so easy these days to get the perfect image you need for your website or to go on top of an article like this. All you have to do is type the topic into Google (or another favourite search engine), click on images and select the one you need right? No WRONG!

R in a circle or TM?

While on a recent holiday in Brugge, Belgium and while I should have been enjoying the chocolates, mussels and beer, I couldn’t help but stop to take some pictures of the branding at the local McDonalds. The reason is because I am often asked whether you should use an ® or a TM next to your name or logo, whether you have to use one of the other, what they mean and why they matter.

Choosing a name for your new venture

Choosing a good name for your new venture can be very challenging and is also very important. Although the saying goes that “a rose by any name smells just as sweet”, and there is something in the fact that is your product / service is so compelling it is likely to be a success whatever it is called.