Month: April 2018

Month: April 2018

R in a circle or TM?

While on a recent holiday in Brugge, Belgium and while I should have been enjoying the chocolates, mussels and beer, I couldn’t help but stop to take some pictures of the branding at the local McDonalds. The reason is because I am often asked whether you should use an ® or a TM next to your name or logo, whether you have to use one of the other, what they mean and why they matter.