Calling all inventors – free offer!
They say nothing is free in life. However at Ideas Portal we’re here to change that perception. For a limited time we’re giving a free offer to any inventors who want to list and get their idea in front of potential buyers.
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Creative Commons and why should I care
You may have heard of Creative Commons, but may not know exactly what it is, why it is useful and frankly why you should care. If that is the case then this article is for you.
Marketing Your Product – How will you get noticed?
Influencer marketing is definitely a hot topic in digital marketing right now and as more and more businesses jump on the bandwagon, it’s only going to get bigger – especially in the current lockdown market of 2020.
The Business Show
So, it’s been around half a year since the pandemic struck and the business world has been transformed. Businesses and their plans have been put back, gone altogether or transformed into something new.
Read More Is there any point in protecting my invention if patent enforcement is unaffordable?
Patent enforcement is often a big concern for a lone inventor. I often hear “Why patent if you cannot enforce it?” Patents are expensive, there is no doubt about it. If you require a patent in the UK, the USA, a few large European countries and maybe somewhere in Asia (by no means widespread global coverage) then you are looking at bills which will total well in excess of £100,000.
Free Data Event
Firstly, do you know what data is? Essentially, data is information which is stored for multiple uses. For businesses this could include details of customers and their orders.
Data is therefore valuable for businesses to help them to understand what’s happening to their business. An example of this would be for a business to help understand the performance of a certain product or service, or maybe even of a salesperson.
Read More Gated content on a website
Gated content is any content that your visitors can access only after providing their information. In most cases, this means a name and email address so you can be added to a further marketing list. Some websites have played with the idea of requiring social media follows or likes in exchange for content, which is a viable, but less a much utilised strategy than one that collect information for direct marketing.
How companies have adapted during the COVID19 Crisis
When the situation changes, and a business finds that suddenly its old business models no longer work, the successful ones will innovate and adapt to the situation around it. In many aspects, this is the definition of an innovative business and highlights the skillset of a successful entrepreneur from those that are less successful. When the environment changes, it closes some lucrative avenues that were open to the company, but (if you look hard enough) new ones present themselves.
A Good Time to Innovate?
I read an article a few weeks ago in The Daily Telegraph which claimed that during the lockdown patent attorneys are reporting that they have never been busier with a surge in new applications being written. I originally found this somewhat surprising, but then I thought about why this might be..
Who’s visiting my website?
How many times do we check Google Analytics to see we’ve had quite a few visitors but know absolutely nothing about them? The suggestive route is to have conversion forms all around the website, that way the visitor will be compelled to leave us their details. But, when was the last you filled out one of these? I bet not for ages and that is exactly the problem.