I read an article a few weeks ago in The Daily Telegraph which claimed that during the lockdown patent attorneys are reporting that they have never been busier with a surge in new applications being written. I originally found this somewhat surprising, but then I thought about why this might be..
How many times do we check Google Analytics to see we’ve had quite a few visitors but know absolutely nothing about them? The suggestive route is to have conversion forms all around the website, that way the visitor will be compelled to leave us their details. But, when was the last you filled out one of these? I bet not for ages and that is exactly the problem.
Where Britons spend their money is also changing dramatically. Every year more and more of the spend occurs online and less and less in the high street shops. If you have products or services to sell and you do not currently offer the opportunity for your customers to purchase online, then you may be missing an opportunity. It used to be devilishly difficult to set-up an online shop and if this is the reason that you haven’t yet then ACT NOW. Even if you have no technical knowledge, using one of the off-the-shelf packages it is possible to have an online shop up and running in less than an hour.
Do you ever wonder why people never visit your website? You’ve got an awesome product or service but no one knows about you. Why does no one come?
Hands up who thinks that they or their company own one or more domain names? OK, unless you work for nominet, ICANN or one of the other registrars, put your hands down. When you ‘purchase’ a domain name, what you are purchasing is a registration that entitles you to use the domain name for a certain period of time. You are not purchasing the domain name itself which remains owned by the registrar with whom you take out the contract.
It is so easy these days to get the perfect image you need for your website or to go on top of an article like this. All you have to do is type the topic into Google (or another favourite search engine), click on images and select the one you need right? No WRONG!
While on a recent holiday in Brugge, Belgium and while I should have been enjoying the chocolates, mussels and beer, I couldn’t help but stop to take some pictures of the branding at the local McDonalds. The reason is because I am often asked whether you should use an ® or a TM next to your name or logo, whether you have to use one of the other, what they mean and why they matter.
Choosing a good name for your new venture can be very challenging and is also very important. Although the saying goes that “a rose by any name smells just as sweet”, and there is something in the fact that is your product / service is so compelling it is likely to be a success whatever it is called.
Remember how far off the future seemed as a kid? You may have had daydreams about self-driving cars and automated homes. While some of that is still (sadly) quite a ways off, technology has come a very long way. Case in point, the automated cleaning industry.
This may not be one of life’s big questions. But the topic of machine learning is all the buzz in the artificial intelligence (AI) community these days. The idea that machines are actually learning might be news to you. And you might wonder how they do this without a brain. Yes, machines don’t have brains. Not like human brains, at least. But they are learning.