Category: Marketing

Category: Marketing

Setting up your website

Wordpress is one of the best and easiest tools for creating a new website. Over 50% of all new websites are built with wordpress and over 14% of existing sites already use it! We think this is because of its ease to build and use.

Gated content on a website

Gated content is any content that your visitors can access only after providing their information. In most cases, this means a name and email address so you can be added to a further marketing list. Some websites have played with the idea of requiring social media follows or likes in exchange for content, which is a viable, but less a much utilised strategy than one that collect information for direct marketing.

Who’s visiting my website?

How many times do we check Google Analytics to see we’ve had quite a few visitors but know absolutely nothing about them? The suggestive route is to have conversion forms all around the website, that way the visitor will be compelled to leave us their details. But, when was the last you filled out one of these? I bet not for ages and that is exactly the problem.